The Fivex Art Prize: Billboard Art Reimagined, Australia’s first award dedicated to digital billboard art, has announced Melbourne-based artists Catherine Clover and Daniel Kotsimbos as joint winners of the inaugural $30,000 Prize. The winners were announced by Melbourne’s Lord Mayor Sally Capp at a launch event for the Prize’s outdoor exhibition displaying all six finalist works on two prominent billboards opposite Flinders St Railway Station until 31 January 2021.

 
The 2020 Fivex Art Prize attracted over 520 entries from photographers, graphic designers, street artists, illustrators and architects from across Australia, each for two large-scale LED QMS Media billboards – a horizontal corner ‘wrap’ and a vertical ‘podium’ – prominently located at the corner of Flinders and Elizabeth Streets in Melbourne’s CBD. The winning and finalist works will be on view at intervals throughout the day, interspersed with, and surrounded by, commercial advertising content, surprising city-goers to re-engage and experience their built environment differently.