Melbourne will be transformed with art trails, sculptural illuminations and projections, a 360° pop-up dome cinema and a non-stop weekend of gigs, as the City of Melbourne debuts its spectacular new festival, Now or Never.

Now or Never is a 17-day festival in August designed to attract more visitors to Melbourne during a previously quiet period – invigorating the city and boosting the local economy.

The event will bring together more than 300 local and internationally-renowned artists, composers, change makers and innovators – with a vibrant program of events, featuring 18 Australian premieres and 20 festival exclusive commissions.